The year 2022 will be recorded in history in all aspects. This year, the 20th CPC National Congress was successfully held, opening a new era of Chinese path to modernization; This year, the prevention and control of the COVID-19, which has plagued economic development for three years, was ended; In this year, everything was growing. After suddenly getting warmer, the weather has turned cold again, and all walks of life were under heavy pressure.

If 2022 is summarized in one word, it should be "new". It includes four aspects:

First, "new opportunities". From the aspect of industry change, organizational change, technology marketing and science and technology aesthetics have brought new opportunities for enterprise development;

Second, "new challenges". In terms of consumption changes, the industry is facing new challenges with the rise of Generation Z;

Third, the "new era". In terms of macro policies, China has entered a new era of high-quality development and Chinese path to modernization;

Finally, "New Future". In terms of development trend, the industry will usher in a new future of customized lighting, hard core technology, high-end manufacturing and integrated competition.

01 Organizational Change

It is the self iteration and rebirth of the enterprise

Influenced by various environments and situations, the overall profit level of lighting enterprises has declined, and it has become normal that it is difficult to increase income and profits. It is a common choice for every lighting enterprise to seek market incision and explore new growth mode through organizational change. From the bottom logic, this is also the enterprise's self iteration. Whether it is to break the old organizational system of the company for many years, establish the front, middle and back office; Or flatten the distribution channel from the provincial representative model; Or it can merge household and commercial channels at one stroke.

02 Technical Marketing

It is the core of technology enabled systematic solutions

The market share of intelligent and light formula has been expanding, and lighting enterprises have set up business schools, carried out various types of intelligent lighting training courses, special training camps, and carried out professional empowerment of lighting technology. Technology marketing is a series of innovative marketing activities for products, channels, brands, services, etc. with technology as the core. Provide in-depth services through technology, provide users with overall solutions, and expand and win the market with the technical advantages of products.

03 Aesthetics of Science and Technology

The core is the focus of entrepreneurs and the persistence of enterprises

From the manufacturing perspective, "after the word" domestic "has gradually removed the label of inferior quality and low price, technology, innovation, quality and aesthetics have gradually become new keywords." Technology supports quality, and aesthetic design drives innovation "has become the product concept of emerging enterprises. Behind the product force is the craftsmanship spirit, refined operation and specialized service oriented by consumer demand. From the perspective of dealers, the accumulation of aesthetic accomplishment has also become a part of their core competitiveness in the process of transformation from sellers to service providers.

04 Z Era

It will become the main force of social consumption and the representative of mainstream culture

Generation Z refers to the youth group born between 1995 and 2009. At present, there are 280 million people in China, accounting for 18.1% of the total population. They are the first generation to live in the electronic virtual and real world since childhood. They are familiar with digital technology and are greatly influenced by the Internet, instant messaging and social media. Over time, Generation Z will become the mainstay of society and the main force of consumption. As early as a few years ago, China's lighting industry has changed from the seller's market to the buyer's market, and consumers have also iterated and entered the information age. This is a huge challenge for us, whose products, channels, brands and services are still in the industrial era.

05 Chinese Path to Modernization

It is the fundamental way to realize the great rejuvenation of the Chinese nation

The report of the Twentieth National Congress of the Communist Party of China pointed out that Chinese path to modernization is a modernization with a huge population, a modernization with common prosperity for all people, a modernization with coordinated material civilization and spiritual civilization, a modernization with harmonious coexistence between man and nature, and a modernization on the path of peaceful development. The development of any industry and enterprise should be integrated into the torrent of national development and follow the trend.

06 High Quality Development

It is the primary task of building a socialist modern country in an all-round way

The transformation of China's economic development to high-quality development is a distinctive feature of China's economy in the new era. The high quality of the macro aspect includes the relatively balanced and stable national economic indicators such as growth, employment and prices; In the middle view, the high quality means that the spatial structure of regional economy is relatively coordinated in important economic fields; The high quality of the micro aspect includes the integrity of the main industrial system, the advanced production mode, and the advanced industrial level. The core is the high efficiency and efficiency of resource utilization.

07 Customized Lighting

Essentially, it is a business model integrating "selling design", "selling products" and "selling services"

Customized lighting is designed by professional lighting designers to build rhythmic light, healthy light and dynamic light according to different times, spaces and activities. "No main light" is the application of customized lights in family scenes; Educational lighting is the application of customized lighting in campus classroom scenes; Plant lighting is the application of customized lights in plant growth scenes; Fishing lighting is an application in marine fishing scenes; Medical lighting is the application of health light in hospital scenes. The core moat of customized lighting scene application solution is the comprehensive ability from R&D design, flexible manufacturing to sales service.

08 Hard Core Technology

It is a new development opportunity brought by innovation and upgrading that has been verified in a long period

Moving from the LED lighting era to the new era of intelligent Internet of Things lighting is the inevitable direction for the transformation and upgrading of the lighting industry. The two major technical supports in the era of intelligent Internet of Things lighting are intelligent Internet of Things and light formula. To improve the operational efficiency of commercial space through the application of intelligent Internet of Things technology and light formula, the budget of lighting will increase several times, dozens of times, and the scale of our industry will also expand from the current 680 billion yuan to several trillion yuan.

09 High End Manufacturing

It is an inevitable way to promote the transformation and upgrading of various chains of industrial clusters

The high-quality development of the real economy cannot be separated from the support of high-end manufacturing. High end manufacturing is characterized by specialization, specialty and novelty, and its appearance is smart factory, that is, to improve the production process level through refined equipment; In the production link, the production line pursues automation and intelligence; The business indicators of this business chain are monitored in real time through the digital data center console.

10 Convergence Competition

It is the inevitable direction of market expansion in the age of digital intelligence

In the age of digital intelligence, the boundary between industries has been broken. If we stay in the past pure competitive thinking, we will not be able to adapt to the future ecological competition. Competition makes space smaller, and integration makes space larger. The case of first making the cake bigger and then dividing the cake has begun to show signs in the industry: the rare combination of intelligent ecological factories to jointly draft industry standards; Communication giants and LED enterprises jointly set up technical laboratories; Middle stream power supply enterprises and downstream lighting products enterprises hold shares mutually; Lighting enterprises and customized home decoration enterprises have reached strategic cooperation. The ecological network of strong alliance, strong linking ability and synergy advantage will create new value.

In 2023, let's look at the wave of technological revolution from the perspective of industry change, aesthetic and consumer demand from the perspective of Generation Z, economic situation change from the perspective of macro policies, and predict the industry development trend from four dimensions.

In 2023, let's start from the "new" to meet the new opportunities, new challenges, new era and new future for each of us!

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