The 10 key points of 2023 are as follows:

1. Acceleration Suzhou took the lead. On November 7, the government led a delegation to visit Japan and received 1 billion orders. Not to be outdone, Zhejiang visited Europe on December 4. A thousand faces on the line is not better than one face off the line.

2. Subdivision Market segmentation is a topic that is often talked about and new, such as classroom lights? Why "all rooms are uniform"? Should the overhead lights in middle schools, primary schools and kindergartens be generalized? Can we treat young people differently according to their age? There are always differences in their growth, including vision. How can we unify the world with one lamp? Or a desk lamp? There are always different needs. Recently, piano lamps have been sold in the market at a high price, which is said to be very popular.

3. Quantity​​​​​​​ Songwei of the ancient town bucked the trend and expanded to 1000 stores since last year. Who said it was difficult to open physical stores? The key is what do you sell? How do you sell it?

4. Enthusiasm The days of online flow are also bad. The peak period of the Double 11 has passed, and short videos such as Tiktok and Little Red Book have become increasingly popular. It is the big market, the supply and marketing cooperatives, and the new community that deserve attention. Perhaps this is also the new sink point of the market.

5. Brand​​​​​​​ Is Xiaomi's mobile phone comparable to "glory"? hard! Unless you name it otherwise. Someone told me that most of Haier's profits come from the high-end brand: Casati. Mullinson is also working hard, and Landvance is also competing with the same international brands. The birth of a great company will be accompanied by a great brand.

6. Popularity You can hit high only when you lift high. In terms of agricultural layout, Mulensen started to cooperate with the Molecular Plant Excellence Center of the Chinese Academy of Sciences, and established Sichuan Zhongnong Mulensen Photobiology Co., Ltd. with the Chengdu Urban Research Institute of the Chinese Academy of Agriculture. The starting point is high and the direction is bright. Even if there are difficulties ahead, we will move forward bravely.

7. Originality​​​​​​​ Why is the golden yellow light invented by the academician team of Jiangxi Jiangfengyi well protected in price? It is the originality of the chip, zero blue light and no phosphor. This is the only one in the world. In addition, the supportive price policy recognized by the government avoids disorderly competition.

8. Dependency​​​​​​​ Create opportunities, make trouble from nothing, and create new things. For an enterprise, especially those without technical barriers, it is important to enter the circle of friends, and it is more important to enter the industrial chain to find a long chain. As the saying goes, it is good to enjoy the cool under a big tree, and it will be difficult to survive alone.

9. Concentration​​​​​​​ Focus on one lamp, one field and one market. Some enterprises have been like this since the day they were founded, just adding on the main light. They will only change in response to customers' needs and will not act rashly.

10. Innovation​​​​​​​ There is new space in the market. For example, in the Middle East recently, China Saudi Arabia relations have escalated abruptly, which is worth exploring. ASEAN, next year is the 20th anniversary, and there will also be many opportunities. The fittest survive, while the fickle survive. Great work is not better than skillful work, and skillful work is not better than intelligent work.

THREE